Custom for a cause is a way for Pride Socks to partner with a nonprofit organization to raise money through the design of an original sock benefitting the nonprofit. We collaborated with Sky Brown to design the "Sky's the Limit" sock to raise money for her selected charity, ISF.
About The Cause
ISF believes every child has the right to education, healthcare and play. Unfortunately, the most disadvantaged children in Cambodia are robbed of these rights. ISF exist to give them back. 1 in 3 Cambodian children will never finish primary school, meaning most face a life without prospects, opportunities or hope.
Their Education Program focuses on children in the slums of the capital Phnom Penh whose extreme poverty mean they have never gone to school or have had to drop out. We provide them with a quality education and a real future, while working closely in their communities to lift entire families out of poverty.
Sky Brown is a 9 year old skate boarder from Japan. She uses her incredible skating talent to draw attention, not directly to her, but indirectly to create awareness in areas of need. While traveling in Cambodia she met a few friends. After hanging out and teaching them how to skate and boosting their morale, it did not make sense to Sky why they lived in extreme poverty. Why were her basic survival and educational needs easily met and theirs were not? Why did the kids have to walk the streets begging for money so their family could eat? It was then, Sky knew she had to do something to help make a difference in the lives of her new friends in Cambodia.
Inspiration For The Design:
Sky thought about what was important to her and started sketching a sock. She reached out to Pride Socks with her ideas. Together, Sky and Rachel, founder of Pride Socks, put their minds together and collaborated. They flew out to Alabama and turned Sky's sketches into an actual sock.
She included a wave and skate ramp with the sun shinning because she feels free to be who she is while surfing and skating. She included brave, kind, strong, proud, fair, free and happy on the bottom of the sock because everyone has the right to be strong and happy, be treated fairly with kindness. All the while being proud of who you are.
The greatest part about this is with each pair of 'Sky's the Limit' socks purchased, $5 goes directly to ISF to help kids out of poverty and into the classroom, where they belong.
To purchase a pair or two of 'Sky's the Limit' socks, click on the sock below.
"My name is Nimol and I am 13 years old. Before joining ISF, I went to school in Phnom Penh for two years but I did not learn much. My family could not afford the fees and educational materials so I would skip classes and scavenge for trash to make money. Life was very hard until I was accepted into ISF. We finally got help, my parents have better jobs, and ISF helps us with food and healthcare.
Thanks to ISF, I've caught up on my education I missed and I can now study at government school and come back to ISF for breakfast and lunch, English and ICT classes. ICT class is my favorite because I am learning to type and when class ends, I can't wait to come back. I am so glad that I have the chance to study because I have big dreams. I want to be a nurse."
"My name is Rithy and I am 10 years old. Before joining ISF, I lived with my mum in Phnom Penh but she could not look after me because she had to work. I would spend a lot of time by myself at home waiting for her to come back from work. The area we lived in wasn't safew, so my mum sent me to live in Stung Meanchey with my grandmother. I was very sad because I missed my mum and I did not know anyone. I joined ISF and I now go to school where the teachers care about me and I have lots of friends and food for breakfast and lunch.
I am in grade 1 and I am learning English, Khmer literature, math, social studies, and science. I am learning how to read, which makes me feel so happy. I want to be a banker in the future and I hope I will find a good job so that my family can live together again and I can help my grandmother too."